Every technology with transformation potential starts in isolation, and digital is no exception. Mobile, cloud, process, customer, supply chain, etc. Each had its own predefined strategy before it blended into business strategy. SGIT having over 10 years of experience have been on a power curve gaining experience concerning digital, with their understanding evolving at an exponential rate, revising the common understanding of digital. We would like to define digital as more than a set of technologies you buy. It is rather the abilities those technologies create.
How is Digital strategy defined? This question emerges as organizations complete their initial investments in digital technology. Much of that investment concentrated on applying new technologies to existing products, practices and processes. In that sense digital strategy was much like IT strategy – a process of selecting which technologies you will invest in and where those investments would go. This approach to strategy results in a plan or in the digital world a roadmap. Digital strategy is however not an IT strategy, and requires a different approach.
Digital strategy could be defined as the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage. A competitive advantage is found when your organization “acquires or develops abilities” such as technology or people as shown in the diagram – that allows you to create value, which no other organization is capable of.
You could further compete with larger corporations through the use of digital marketing strategies. Digital marketing not only keeps you at par with your competitors, it can also enable you to compete head to head with big brands and larger corporations. It is also evident that digital marketing can help businesses generate better cost-per-lead (CPL) compared to traditional marketing or even telemarketing.
SAP offers the only end-to-end digital business solution – SAP HANA enables digitization across 5 business pillars. Through organic innovations and strategic acquisitions, SAP has the best solution portfolio and expertise required to enable a digital strategy. SAP is the preferred choice to turn a digital vision into reality.